| Heading: |
Government Departments: Advertising |
| Question ID: |
1807814 |
| UIN: |
HL7884 |
| House: |
Lords |
| Date tabled: |
2025-06-02 |
| Asking Member ID: |
4533 |
| Asking Member display name: |
Baroness Altmann
|
| Asking Member handle: |
rosaltmann
|
| Asking Member Twitter reference: |
@rosaltmann
|
| Member interest: |
false |
| Question text: |
To ask His Majesty's Government, with reference to section 3 of the Government Communication Service's SAFE Framework: the 4 principles for HMG Brand Safety, whether the expression of gender-critical comments would be considered as "content that could be |
| Is named day: |
false |
| Date of holding answer: |
|
| Date answered: |
2025-06-16 |
| Date answer corrected: |
|
| Is holding answer: |
false |
| Is correcting answer: |
false |
| Answering Member ID: |
4508 |
| Answering Member display name: |
Baroness Anderson of Stoke-on-Trent
|
| Answering Member handle: |
RuthAnderson
|
| Answering Member Twitter reference: |
@RuthAnderson
|
| Correcting Member ID: |
|
| Correcting Member display name: |
|
| Correcting Member handle: |
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| Correcting Member Twitter reference: |
|
| Answer text: |
The current SAFE Framework outlines four principles to ensure brand safety in government advertising: Safety and Suitability, Ads Context, Freedom of Speech, and Ethics and Enforcement. Within the 'Safety and Suitability' principle, the framework emphasis... |
| Original answer text: |
|
| Comparable answer text: |
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| Answering body ID: |
53 |
| Answering body name: |
Cabinet Office |
| Tweeted: |
true |